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  • Produktbild: Evaluating Public Relations
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Evaluating Public Relations A Guide to Planning, Research and Measurement

Aus der Reihe PR In Practice

64,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

03.06.2014

Verlag

Kogan Page Ltd

Seitenzahl

208

Maße (L/B/H)

23,4/15,6/1,2 cm

Gewicht

320 g

Auflage

3

Sprache

Englisch

ISBN

978-0-7494-6889-7

Beschreibung

Rezension

"An excellent overview of the current status of PR evaluation." ("Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School")
"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world." ("Supply Management")
"This authoritative book is a must-read for professionals and academics alike. It shows how strategic communication can be planned, measured and aligned to overall organizational goals." ("Professor Dr Ansgar Zerfass, University of Leipzig, Germany, and Bl Norwegian Business School, Oslo; President, European Public Relations Education and Research Association, Brussels")
"I recommend Evaluating Public Relations as a guide to the theory and best pratice that will enable you to define objectives and measure the impact of your work." ("Stephen Waddington, Director, Ketchum Europe, and President, the Chartered Institute of Public Relations (CIPR)")
"AMEC applauds the new edition of Evaluating Public Relations. I hope this practical book becomes mandatory reading for every PR professional, because without being able to prove the value of what you do, you undermine your role." ("Barry Leggetter, CEO, the International Association for Measurement and Evaluation of Communication (AMEC)")

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

03.06.2014

Verlag

Kogan Page Ltd

Seitenzahl

208

Maße (L/B/H)

23,4/15,6/1,2 cm

Gewicht

320 g

Auflage

3

Sprache

Englisch

ISBN

978-0-7494-6889-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Evaluating Public Relations
  • Produktbild: Evaluating Public Relations




      • Chapter - 01: Principles of public relations theory and practice;

      • Chapter - 02: Evaluation and communication psychology;

      • Chapter - 03: The history and culture of PR measurement and evaluation;

      • Chapter - 04: Gathering and interpreting information;

      • Chapter - 05: Evaluation structures and processes;

      • Chapter - 06: Developing a media evaluation system;

      • Chapter - 07: Evaluation in practice – case studies;

      • Chapter - 08: Objectives and objective setting;

      • Chapter - 09: Relationship management and crisis communication measurement;

      • Chapter - 10: Evaluating social media;

      • Chapter - 11: Linking PR activity to business