Evaluating Public Relations A Guide to Planning, Research and Measurement

"An excellent overview of the current status of PR evaluation." ("Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School")
"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world." ("Supply Management")
"This authoritative book is a must-read for professionals and academics alike. It shows how strategic communication can be planned, measured and aligned to overall organizational goals." ("Professor Dr Ansgar Zerfass, University of Leipzig, Germany, and Bl Norwegian Business School, Oslo; President, European Public Relations Education and Research Association, Brussels")
"I recommend Evaluating Public Relations as a guide to the theory and best pratice that will enable you to define objectives and measure the impact of your work." ("Stephen Waddington, Director, Ketchum Europe, and President, the Chartered Institute of Public Relations (CIPR)")
"AMEC applauds the new edition of Evaluating Public Relations. I hope this practical book becomes mandatory reading for every PR professional, because without being able to prove the value of what you do, you undermine your role." ("Barry Leggetter, CEO, the International Association for Measurement and Evaluation of Communication (AMEC)")