Foreword viii
Glossary x
Job Opportunities xii
Job Seeking xii
The Optimum Portfolio xiii
First Impressions xiii
One: Graphic Design
1 Inspirations and Motivations
Michael Bierut: On Being a Graphic Designer 17
Stephen Doyle: Selfish-In a Good Way 23
Stefan Sagmeister: On Being Self-Motivated 27
Arnold Schwartzman: Still Designing after All These Years 30
Gail Anderson: The Joys of Print Design 33
2 Starting A Studio or Working for Someone Else
Lynda Decker: Mapping Out the Future 37
Fernando Music: From Boss to Employee 40
Allison Henry Aver: Working Holistically 43
Romain Raclin: Creative Space 46
Alexander Isley: Staying Independent 49
Agnieszka Gasparska: Small Is Sensible 54
Bobby Martin and Jennifer Kinon: Championing Design 58
Antonio Alcalá: What a Dream Client Looks Like 62
Mark Pernice: From Band Member to Design Leader 65
Tamara Gildengers Connolly: Balancing Studio and Home 68
Araba Simpson: One Person, All Alone 72
Matt Luckhurst: Designing for Design Firms 74
3 Partners on Partnering
Hjalti Karlsson and Jan Wilker: Not a Lot of Verbalizing 79
Stuart Rogers and Sam Eckersley: Sharing Responsibilities 82
Justin Colt and Jose Fresneda: How Partners Becomes Partners 86
Greg D'Onofrio and Patricia Belen: Two Partners, One Passion 90
Scott Buschkuhl: At Present We Are Three 93
Two: Design Genres
4 Letters and Type
Marian Bantjes: Lettering as Art and Business 98
Andy Cruz and Rich Roat: There's a Type Designer in the House 100
Pierre di Scuillo: Typography That Speaks Up 104
Ross MacDonald: An Illustrator's Passion for Type 108
Roberto de Vicq de Cumptich: For the Love of Type 112
How Many Typefaces Can You Love? (sidebar) 115
5 Making Logos and Marks
Mark Fox: The Mark Maker 117
6 Books and Book Jackets
Scott-Martin Kosofsky: Making a Living Doing Books 123
Michael Carabetta: Books and E-Books 127
Paul Buckley: The Bookkeeper 130
Jim Heimann: Making Visual Books 134
7 Editorial Design
Len Small: Print Is Bouncing Back 141
Susanna Shannon: Art Director Becomes Editor 144
8 Social Innovation
Mark Randall: Citizen Designer 149
Bob McKinnon: Socially Impactful Design 154
9 Branding and Packaging
Sharon Werner: Approachable Design 157
10 Illustration Design
Michel Bouvet: Poster Man 163
Mirko Ilic: Design Is Like Classical Ballet 166
Steve Brodner: Graphic Commentary and Design 170
Steven Guarnaccia: The Old New Illustration 174
Neil Gower: Fraudulent Graphic Designer 178
Craig Frazier: Designing Pictures 182
Three: Transitional Design
11 Understanding Change
Richard Saul Wurman: The Architect of Understanding 189
Crossing Disciplines (sidebar) 191
Petrula Vrontikis: Creating Interactions 193
Erik Adigard: The Experience of the Information 196
Véronique Marrier: Graphic Design as a Cause 200
Making Transitions: Returning to School with Barbara DeWilde (sidebar) 203
12 Eccentrics and Design Quirkiness
Charles S. Anderson: Celebrating Commercial Art 205
Antoine Audiau and Manuel Varosz: Over-the-top Digita D.I.Y. 208
Ludovic Houplain/H5: Getting an Oscar for Graphic Design 210
Cary Murnion: Designing Cooties 214
Nick Ace: Speaking Frankly 217
13 What Comes Next
Timothy Goodman: Disposable Ideas 221
Ryan Feerer: Making Design Meals 224
Design Entrepreneurship (sidebar) 227
Franco Cervi: "I Am Reckless!" 228
Four: Digital Design
14 Interactive Multimedia Installations and Interfaces
Debugging the Language of Digital Job Titles (sidebar) 233
Jeroen Barendse: Subverting the Mental Map 234
Julien Gachadoat: Demomaking for a Living 237
Ada Whitney: The New Motion 240
Defining the New Animation: Popularity, by J.J. Sedelmeir (sidebar) 241
Defining the New Animation: Technology's Perks, by J.J. Sedelmeir (sidebar) 242
Jean-Louis Fréchin: Asking the Right Questions 243
Alexander Chen: Working for Google (sidebar) 245
15 Designing Apps for Mobile Devices
Sean Bumgarner: Between Text and Images 247
Michel Chanaud: Always Learning 250
John Kilpatrick: Designer as Accelerator 255
Nicolas Ledoux and Pascal Bejean: Digital Books and Magazines by Contemporary Artists 256
Typography on the Web, by Jason Santa Maria (sidebar) 258
Frédérique Krupa: Games as Powerful Motivators 260
Girls and Games (sidebar) 262
16 E-Commerce with a Soul
Randy J. Hunt: Growing into a Job 265
Lucy Sisman: Online Editorial Ventures 269
Nancy Kruger Cohen: Addicted to Startups 272
17 User Experience Specialists
Bruce Charonnat: Understanding Human-Computer Interaction 277
Michael Aidan: Using the Audience as Media 279
Hugh Dubberly: Mapping the Relationship between Ideas 282
Matthew Stadler: To Publish: To Create a Public for Books 288
18 Geeks, Programmers, Developers, Tinkerers
Frieder Nake: Controlling Computers with Our Thoughts 293
Mark Webster: Iterations and Algorithms 296
Five: Design Education
19 Making Choices
Andrea Marks: Old School, New School 308
Lita Talarico: Educating Design Entrepreneurs 311
Rudi Meyer: Developing the Righ Attitude 314
Lucille Tenazas: Idiosyncratic Contexts 317
Liz Danzico: Interfacing with UX 320
Allan Chochinov: The Maker Generation 322
David Carroll: Students and Surveillance 325
APPS That Track, by David Carroll (sidebar) 327
Appendix 1 College Directory 328
Appendix 2 Additional Reading 330
Index 332
