1. Introduction: global markets and transnational social movements; Appendix A. A brief history of AIDS and the AIDS treatment movement; Appendix B. Key dates; 2. Industry structure and movement opportunities; 3. Drugs = life: framing access to AIDS drugs; 4. Movement coherence and mobilization; 5. Advocacy strategies to address costs; 6. Institutions to stabilize the market; 7. Lessons for other campaigns; 8. Conclusions: implications for research and policy.