1 Introduction.- 2 Summary of Prior Research.- A. Differences in Survey Universes, Sampling Methods, and Questionnaires.- B. Selected Findings of Previous Surveys.- C. General Conclusions from Prior Research.- 3 1993 CRC Survey Questionnaire and Sample Design.- A. Source of Borrower Names.- B. Type of Credit Insurance Products and Loans.- C. Parameters on Inclusion of Borrowers in Sample.- D. Logistics of Survey Distribution.- 4 The Credit Insurance Purchase Decision: Who Buys It and Why.- A. A Simple Model of the Demand for Credit Insurance.- B. The Credit Life Purchase Decision, by Demographics.- C. Reasons to Buy Credit Life Insurance.- D. Reasons Not to Buy Credit Life Insurance.- E. The Purchase of Credit Life Plus Additional Coverage.- F. Comparison of Survey Data to Federal Reserve Survey: A Validity Check.- G. Summary.- 5 Consumer Awareness: Actual Versus Perceived Insurance Purchase Decisions.- A. Definition and Frequency of Purchase Perception Errors.- B. A Comparison of Perception Errors across Different Surveys.- C. Purchase Perception Errors, by Demographics and Creditor Type.- D. Two Types of Purchase Perception Errors, by Demographics and Creditor Type.- E. A Comparison of the Determinants of Perceived Purchase Versus Actual Purchase.- 6 The Marketing of Credit Life Insurance.- A. Consumer Satisfaction: Evidence of Second Thoughts.- B. Direct Measures of Coercion and Pressure.- C. The Effect of Coercion and Sales Pressure on Insurance Purchases.- D. Differences in Marketing Practices across Groups.- E. Awareness of Cancellation Rights.- 7 The Impact of Rate Regulations on Sales Practices.- A. Effects of Rate Differences on Offering Credit Insurance, the Timing of the Offer, and Reasons to Buy or Not to Buy.- B. Effects of Rate Differences on Purchase Perception Errors.- C. Effects of Rate Differences on Consumer Satisfaction and Marketing Practices.- 8 Summary.- A. Who Buys Credit Insurance and Why?.- B. Are Consumers Aware of the Credit Insurance Purchase?.- C. Are Consumers Pressured or Coerced?.- D. State Regulatory Effects.- E. Conclusions.- Appendix A: Survey Questionnaire and Cover Letter.- Appendix B: Responses to Open-End Survey Questions.- References.