Making the Case for Change Using Effective Business Cases to Minimize Project and Innovation Failures

Making the Case for Change provides executive teams and project managers with the information required to decide whether proposed projects should have resources applied to them. The book supports the development of strong business cases that link investments with program results and, ultimately, with the strategic outcomes of an organization. Ideal for executives and project/initiative managers seeking approval of an activity, initiative, program, or project, the book presents proven tips, advice, suggestions, templates, case studies, and recommended courses of action on developing effective business cases.