Origination The Geographies of Brands and Branding

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.'
-- Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA
 
'The symbolic landscape of late capitalism is cluttered with brands, but this is hardly a featureless, flat earth marked only by free-floating, rootless signs. In Origination, Andy Pike provides the first systematic exploration of the geographies of brands and branding -- many of which, of course, are hidden in plain sight -- combining creative theorization with compelling case studies. An original!'
-- Jamie Peck, Professor of Geography, University of British Columbia, Canada