Public-Private-Partnership vis-à-vis Livestock Extension Services An Assessment of Role Performance and Job Satisfaction among 'Pranibandhus' from Eastern India

Due to the inefficient, poor performance and lack of manpower of public sector, public-private-partnership of veterinary services is finding acceptance in most developing countries. In this backdrop, Government of West Bengal introduced educated unemployed as Pranibandhu for Artificial Insemination and other animal husbandry activities round the clock against nominal fees. To appraise the performance and job satisfaction of Pranibandhus, the study was undertaken in the purposively selected district of Purba Medinipur, West Bengal. More than 60 percent of Pranibandhus were medium performer where as 61 percent were satisfied with their job. Animal breeding and animal health care were the preferred area of performance. Education, experience, cattle population in the area and commutation in the organisation were the significant contributor to the performance. Whereas, availability of resources, number of dependent, behavior of the superior and knowledge about reward & punishment were the main contributors to the job satisfaction. Pranibandhus perceived that responsibility & advancement of pay for the job and attitude of work itself were main factors affecting their job satisfaction.