Produktbild: Thompson, A: Crafting and Executing Strategy: The Quest for

Thompson, A: Crafting and Executing Strategy: The Quest for

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.02.2013

Abbildungen

mit Illustrationen

Verlag

McGraw-Hill Education Ltd

Seitenzahl

630

Maße (L/B/H)

26,1/19,5/3,2 cm

Gewicht

1269 g

Sprache

Englisch

ISBN

978-0-07-713723-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.02.2013

Abbildungen

mit Illustrationen

Verlag

McGraw-Hill Education Ltd

Seitenzahl

630

Maße (L/B/H)

26,1/19,5/3,2 cm

Gewicht

1269 g

Sprache

Englisch

ISBN

978-0-07-713723-6

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  • Produktbild: Thompson, A: Crafting and Executing Strategy: The Quest for
  • Part 1: Concepts and techniques for crafting and executing strategy Section A: an overview 1. What is strategy? Section B: strategy context 2. Leading the process of crafting and executing strategy 3. Evaluating an organizations external environment 4. Evaluating a company's resources and capabilities Section C: strategic decisions 5. Strategies for competitive advantage: generic strategies and beyond 6. Strategies for changing the game: new ways of operating and altering the scope of operations 7. Strategies for international growth 8. Strategies for managing a group of businesses: Diversification 9. Strategies for sustainability: people, planet, profit Section D: Executing the strategy 10. Building and organization capable of good strategy execution 11. Managing internal operations: actions that promote good strategy execution 12. Corporate culture and leadership: keys to good strategy execution Part 2: Cases 1. Reinventing Accor 2. Apple and the Retail Industry for Specialist Consumer Products in the UK 3. Netflix: Can it Recover from its Strategy Mistakes? 4. The O-fold Innovation for Preventing Wrinkles: A Good Business Opportunity? 5. Studio 100: A Growth Story of a Showcase in Show Business 6. Ferretti Group: Navigating Through Stormy Seas 7. Starbucks: Evolving into a Dynamic Global Organization 8. Rhino Capture in Kruger Park 9. Robin Hood 10. NIS: Geopolitical Break Through of Strategic Failure 11. KYAIA 12. IBS Centre for Management Research