Chapter 1: Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function James E. Grunig
Chapter 2: Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need to Be? Larissa A. Grunig
Chapter 3: The Relationship Between Public Relations and Marketing in Excellent Organizations: Evidence from the IABC Study James E. Grunig & Larissa A. Grunig
Chapter 4: Refurnishing the Grunig Edifice: Strategic Public Relations Management, Strategic Communication and Organization Leadership Nigel M. de Bussy
Chapter 5: Symmetry, Social Media, and the Enduring Imperative of Two-way Communication Sandra Duhe & Donald K. Wright
Chapter 6: Aligning Public Relations with the Demands of Globalization: Conceptual Foundations for a Theory of Global Public Relations Krishnamurthy Sriramesh, Yunna Rhee, & Minjung Sung
Chapter 7: Conceptualizing Publics and Constructing Public Relations Theory: Situational Theory of Problem Solving and its new Research Jeong-Nam Kim & Lan Ni
Chapter 8: Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson
Chapter 9: Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D. Plowman & Robert I. Wakefield
Chapter 10: Power and Influence in Public Relations Bruce Berger & Bryan Reber
Chapter 11: A philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory Shannon Bowen & Tiffany Derville Gallicano
Chapter 12: Globalization, Public Relations, and Activism for Social Change: A culture-centered Approach Mohan J Dutta
Chapter 13: The Effects of Organization-Public Relationship Types and Quality on Crisis Attributes Chun-ju Flora Hung-Baesecke & Yi-Ru Regina Chen
Chapter 14: Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model Guenter BenteleChapter 15: Organizational Contexts and Strategic Impacts Dejan Vercic & Ana Tkalac Vercic
Chapter 16: Institutionalization, Organizations, and Public Relations Anne Gregory, Emanuele Invernizzi, & Stefania Romenti
Chapter 17: Strategic Communication: Pillars and Perspectives of an Alternative Paradigm Derina R. Holtzhausen & Ansgar Zerfass
Chapter 18: The Pretoria School of Thought: From Strategy to Governance to Sustainability Estelle de Beer, Benita Steyn, & Ronel RensbergChapter 19: The Grunig Legacy in Academic Studies and Professional Practice in Latin America Maria Aparecida Ferrari
Chapter 20: The Process of Conducting the Excellence Study: A Personal Reconstruction of Leadership David Dozier & Lou Williams
Chapter 21: The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992 - 2011 Yi-Hui Christine Huang & Joanne Chen Lu
