Business Plans for Canadians for Dummies
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
02.10.2012
Verlag
WileySeitenzahl
384
Maße (L/B/H)
23,5/19,1/2 cm
Gewicht
662 g
Auflage
2nd Revised edition
Sprache
Englisch
ISBN
978-1-118-34912-0
Expert tips and strategies to help Canadians create winning business plans
Business Plans For Canadians For Dummies guides your business in the right direction whether you're part of a large corporation or a one-person show. This down-to-earth book guides you through every milestone in business planning, including creating a right-on mission statement; pinpointing the needs of your customers; scoping out your best competitive position; simplifying all the financial stuff; staying on top of trends, and fostering a captivating atmosphere for your staff. Business Plans For Canadians For Dummies is a fun and informative read for any entrepreneur.
- Start planning -- find out what resources are available to help you build your business plan
- Craft your mission statement -- clarify your vision, values, and goals
- Take a closer look at your industry -- analyze your competition and your target market
- Discover your company's best -- and worst -- assets -- find out how to play to your strengths and improve upon your weaknesses
- Create your company's budget and forecast your sales -- delve into income statements and balance sheets
- Zero in on a business strategy -- use your strategy to establish your competitive advantage
- Learn from Canadian examples -- explore local inspirational stories and cautionary tales
Open the book and find:
- How to establish your company vision and values
- Ways to protect your intellectual property
- Market research strategies
- The importance of competition in the industry
- Secrets to understanding your customers' needs
- Tactics to recognize business opportunities and threats
- How to promote your business using traditional and new media
- A sample business plan, complete with income statement, balance sheet, and cash-flow statement
Learn to:
- Get better acquainted with your target market
- Craft a competitive strategy
- Write clear and concise mission and values statements
- Forecast and budget wisely
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