I. FUNDAMENTAL ISSUES
1. Persuasion in the Rhetorical Tradition - J. Michael Hogan
2. The Effects of Message Features: Content, Structure and Style - Lijiang Shen and Elizabeth Bigsby
3. Media Influence as Persuasion - Lance Holbert and John M. Tchernev
4. Outcomes of Persuasion: Behavioral, Cognitive, and Social - Nancy Rhodes and David R. Ewoldsen
5. On Being Persuaded: Some Basic Distinctions - Gerald R. Miller
II. THEORIES, PERSPECTIVES, AND TRADITIONS
6. Discrepancy Models of Belief Change - Edward L. Fink and Deborah A. Cai
7. Functional Attitude Theory - Christopher Carpenter, Franklin J. Boster, and Kyle R. Andrews
8. Reasoned Action Theory: Persuasion as Belief-Based Behavior Change - Marco Yzer
9. The Elaboration Likelihood Model - Daniel J. O¿Keefe
10. Affect and Persuasion - James Price Dillard and Kiwan Seo
11. Reactance Theory and Persuasion - Brian L. Quick, Lijiang Shen, and James Price Dillard
12. Fear Appeals - Paul A. Mongeau
13. Narrative Persuasion - Rick Busselle and Helena Bilandzic
14. Inoculation Theory - Joshua Compton
15. Supportive and Persuasive Communication: Theoretical Intersections - Graham D. Bodie
III. CONTEXTS, SETTINGS, AND APPLICATIONS
16. Political Persuasion - Richard M. Perloff
17. Persuasive Strategies in Health Campaigns - Charles K. Atkin and Charles T. Salmon
18. The Siren¿s Call: Mass Media and Drug Prevention - William D. Crano, Jason T. Siegel, and Eusebio M. Alvaro
19. Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising - L.J. Shrum, Min Liu, Mark Nespoli, and Tina M. Lowrey
20. Persuasion in the Legal Setting - John C. Reinard
21. Persuading in the Small Group Context - Franklin J. Boster
22. When Presumed Influence Turns Real: An Indirect Route of Media Influence - Ye Sun
23. How Does Technology Persuade?: Theoretical Mechanisms for Persuasive Technologies - S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, and Akshaya Sreenivsan