Sport, Beer, and Gender Promotional Culture and Contemporary Social Life

The Editors: Lawrence A. Wenner (Ph.D., University of Iowa) is Von der Ahe Professor of Communication and Ethics at Loyola Marymount University in Los Angeles. He is a former editor of the Journal of Sport and Social Issues and his books include Media, Sports, and Society and MediaSport. His research focuses media criticism on the ethics of racial and gender portrayals in commodified narratives.
Steven J. Jackson (Ph.D., University of Illinois) is Professor in the School of Physical Education at the University of Otago, New Zealand. He is President of the International Sociology of Sport Association (ISSA) and his books include: Sport, Culture and Advertising, Sport Stars and Sport and Cultural Diversity in a Globalising World. His research focuses on globalization, national identity, and media.