Forging the Bubikopf Nation Journalism, Gender and Modernity in Interwar Yugoslavia

«‘Forging the Bubikopf Nation’ is based on voluminous source material never before used by researchers. It tells a fascinating story of the way a Croatian magazine helped shape a new culture for women under the leadership of a remarkable editor, Marija Jurić Zagorka. The term, ‘bubikopf’, which roughly translates into bobbed hair, symbolized the changes in women’s lives in Eastern and Central Europe, promoted through the pages of ‘Ženski list’, the first magazine published to target women in Croatia and Yugoslavia. Marina Vujnovic has done a brilliant job of placing the magazine and its editor within the context of European journalism between World Wars I and II, making the work of broad appeal to scholars of both history and mass communication. Both illustrations and text set Zagorka, arguably the first woman journalist in Central Europe, and her magazine in the context of her turbulent times.» (Maurine H. Beasley, Professor Emerita, Philip Merrill College of Journalism, University of Maryland College Park)