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Produktbild: Framework of International Business, A

Framework of International Business, A

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Beschreibung

A concise but thorough review of essential concepts and techniques.

 

The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

 

Beschreibung

A concise but thorough review of essential concepts and techniques.

 

The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

 

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.09.2024

Verlag Pearson Education Limited
Seitenzahl

352

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

23.09.2024

Verlag Pearson Education Limited
Seitenzahl

352

Maße (L/B/H)

23,5/17,8/2 cm

Gewicht

449 g

Auflage

1

Sprache

Englisch

ISBN

978-0-13-212282-5

Herstelleradresse

Pearson
St.-Martin-Straße 82
81541 München
DE

Email: salesde@pearson.com

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  • Produktbild: Framework of International Business, A
  • Part I: Foundation Concepts 

    Chapter 1: Introduction: What Is International Business?

    Chapter 2: Theories of International Trade and Investment

    Chapter 3: Organizational Participants that Make International Business 

    Chapter 4: Culture and Ethics in International Business

    Part II: The International Business Environment     

    Chapter 5: Political and Legal Systems in International Business

    Chapter 6: The International Monetary Environment and Financial Management in the Global Firm  

    Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies

    Part III: International Business Strategy and Implementation 

    Chapter 8: Strategy and Organization in the International Firm

    Chapter 9: Global Market Opportunity Assessment

    Chapter 10: Exporting and Countertrade

    Chapter 11: Foreign Direct Investment and Collaborative Ventures

    Chapter 12: Licensing, Franchising, and Other Contractual Strategies

    Chapter 13: Global Sourcing

    Chapter 14: Marketing in the Global Firm

    Chapter 15: Human Resource Management in the Global Firm