Band 6
New Challenges for Tourism Promotion Tackling High Competition and Multimedia Changes
Aus der Reihe
International Tourism Research and Concepts
-
- Englisch ausgewählt
34,00 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
30.01.2012
Abbildungen
mit zahlreichen Abbildungen und Tabellen
Herausgeber
Peter Keller + weitereVerlag
Erich Schmidt VerlagSeitenzahl
187
Maße (L/B/H)
23,9/15,9/2 cm
Gewicht
310 g
Auflage
1
Sprache
Englisch
ISBN
978-3-503-13838-8
Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors.
In this book, AIEST’s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.
- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.
- Tourism Promotion and Marketing Processes: how more research on the “hybrid traveler” and the focus on cooperation can lead to better understanding and management.
- Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty.
- Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion).
Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!
In this book, AIEST’s experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion.
- Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments.
- Tourism Promotion and Marketing Processes: how more research on the “hybrid traveler” and the focus on cooperation can lead to better understanding and management.
- Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty.
- Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion).
Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions!
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