M. JOSEPH (JOE) SIRGY is a social/consumer/organizational psychologist (Ph.D., U/Massachusetts, 1979), Professor of Marketing, and Virginia Real Estate Research Fellow at Virginia Polytechnic Institute and State University (Virginia Tech). He has published extensively in the areas of consumer behavior, marketing communications, business ethics, and quality of life.
He has published extensively in social/behavioral science, managerial, and systems related journals. Examples include Social Indicators Research, Journal of Business Ethics, Journal of Applied Social Psychology, Journal of Social Behavior and Personality, Behavioral Science, American Journal of Economics and Sociology, Systems Research, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of Advertising, Current Issues and Research in Advertising, Psychology and Marketing, Journal of Public Policy and Marketing, Journal of Personal Selling and Sales Management, Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, Journal of Travel Research, Journal of Tourism and Travel Marketing, Research in Marketing, Journal of Business and Psychology, Academy of Marketing Studies Journal, International Journal of Management, Journal of Housing and Built-in Environment, Applied Research in Quality of Life, and Journal of Happiness Studies.
He is the author/editor of numerous books including: SOCIAL COGNITION AND CONSUMER BEHAVIOR (New York: Praeger Publishers, 1983); MARKETING AS SOCIAL BEHAVIOR (New York: Prager Publshers, 1984); SELF-CONGRUITY (New York: Praeger Publishers, 1986); NEW DIMENSIONS OF QUALITY-OF-LIFE/MARKETING RESEARCH (Bridgeport, CT: Greenwood Press, 1995); CONSUMER BEHAVIOR (Lincolnwood, IL: NTC Books, 1997); INTEGRATED MARKETING COMMUNICATIONS: A SYSTEMS APPROACH (Englewood Cliffs, NJ: Prentice-Hall Publishers); HANDBOOK OF QUALITY-OF-LIFE RESEARCH: AN ETHICAL MARKETING PERSPECTIVE (Dordecht, The Netherlands: Kluwer Academic Publishers, 2001); THE PSYCHOLOGY OF QUALITY OF LIFE (Dordecht, The Netherlands: Kluwer Academic Publishers, 2002); SHOPPER, BUYER, AND CONSUMER BEHAVIOR (Cincinatti, OH: Atomicdog Publishing, 2002); ADVANCES IN QUALITY-OF-LIFE THEORY AND RESEARCH (Dordecht, The Netherlands: Kluwer Academic Publishers, 2003); COMMUNITY QUALITY-OF-LIFE INDICATORS: BEST CASES (Dordecht, The Netherlands: Kluwer Academic Publishers, 2004); WELL-BEING MARKETING: THEORY, RESEARCH, AND APPLICATIONS )Soeul, Korea: Pakyoungsa Publishing, 2005); SHOPPER, BUYER, AND CONSUMER BEHAVIOR, 3RD EDITION (Cincinatti, OH: Atomicdog Publishing, 2006); STRATEGIC MARKETING COMMUNICATIONS: A SYSTEMS APPROACH TO IMC (Cincinnati, OH: Atomicdog Publishing/Thomson, 2006); COMMUNITY QUALITY-OF-LIFE INDICATORS: BEST CASES II (Dordecht, The Netherlands: Springer Publishers, 2006), and COMMUNITY QUALITY-OF-LIFE INDICATORS: BEST PRACTICES III (Blacksburg, VA: ISQOLS, 2007).
He presently serves as an editor of the Quality-of-Life/Marketing section of the Journal of Macromarketing and co-editor-in-chief of Applied Research in Quality of Life. He co-founded the International Society for Quality-of-Life Studies in 1995 and is currently serving as its Executive Director. He was also the president of the Academy of Marketing Science (2002-03).
In 1992, he received the Distinguished Fellow recognition from the Academy. In 1997, he received the Distinguished Fellow recognition from the International Society for Quality-of-Life Studies. In a recent survey of scholarly productivity in business ethics, he was ranked as 82nd among 2,371 business ethics scholars world-wide. In 2003, the board of directors of the International Society for Quality-of-Life Studies elected him to receive the highest distinction of the society, namely the Distinguished Quality-of-Life Researcher Award. Th
