The Entrepreneur Equation Evaluating the Realities, Risks, and Rewards of Having Your Own Business

"One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes "The Entrepreneur Equation" one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it. The author's aim is to lay out the realities of starting, buying, or owning a business and help the reader make a comprehensive assessment of the risks and rewards associated with that effort. She does a thorough job of exploring every aspect of the process and ultimately guides the reader through building a personal 'Entrepreneur Equation.' "The Entrepreneur Equation" is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth's advice and wisdom will likely make that decision a lot easier."
--Barry Silverstein, "ForeWord Reviews" "Carol delivers the reality check that today's entrepreneur needs to succeed."
--JJ Ramberg, Host of MSNBC's "Your Business" and CEO of Goodsearch.com "In a sea of feel-good 'yes-you-can' books that lure people into mindlessly wasting their limited time and resources on business ideas that don't stand up, "The Entrepreneur Equation" stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril."
--Les McKeown, author of the "Wall Street Journal" bestselling book "Predictable Success " and CEO of Predictable Success "Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading "The Entrepreneur Equation." Written in Carol's frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor."
--Loral Langemeier, CEO/Founder of Live Out Loud, international speaker, and bestselling author of the