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Public Relations A Managerial Perspective

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73,99 € UVP 84,20 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

15.12.2011

Verlag

Sage Publications

Seitenzahl

514

Maße (L/B/H)

24,1/19,6/3,7 cm

Gewicht

1606 g

Sprache

Englisch

ISBN

978-0-7619-4857-5

Beschreibung

Rezension

This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of skills in this field. I welcome its inclusion within the arsenal of literature in the public relationsh domain.
-Professor Philip J. Kitchen, Brock University, Canada

This new text, with contributions from communications leaders in the UK and the US, is expertly compiled by Danny Moss and Barbar DeSanto. The chapters explore the need for an improved connection between communcations and modern practices of management, strategy and leadership, arguing that communications has failed to make headway in strategic management because practitioners are rarely schooled in management disciplines.
-Sally Sykes, Health and Safety Executive, UK

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

15.12.2011

Verlag

Sage Publications

Seitenzahl

514

Maße (L/B/H)

24,1/19,6/3,7 cm

Gewicht

1606 g

Sprache

Englisch

ISBN

978-0-7619-4857-5

EU-Ansprechpartner

Kolibri 360 GmbH
Ettore-Bugatti-Straße 6-14
51149 Köln
DE
produktsicherheit@kolibri360.de

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB
orders@sagepub.co.uk

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  • Produktbild: Public Relations
  • Produktbild: Public Relations
  • PART ONE: FRAMEWORKS AND CONTEXTS
    Public Relations' Journey into Management - Barbara DeSanto
    Building Bridges between Public Relations and Other Managerial Functions
    A Managerial Perspective of Public Relations - Danny Moss
    Locating the Function and Analyzing the Environmental and Organizational Context
    Moving from Management to Leadership - Barbara DeSanto
    The Capabilities Needed for the Strategic Management Role - Anne Gregory
    Strategy Making and Planning in the Communications Context - Danny Moss
    PART TWO: PUBLIC RELATIONS PRACTICE: APPLYING FRAMEWORKS AND CONTEXTS
    Corporate Branding and Corporate Reputation - Ian Grime
    Managing Public Affairs and Lobbying: Persuasive Communication in the Policy Sphere - Ian Somerville
    The Strategic Communication Process in Government - Anne Gregory
    A UK Perspective
    Business-to-Business Public Relations Agency Practice - Renee Robinson and Nicholson Kovac
    Financial Public Relations - David Bradin and Barbara DeSanto
    Non-Profit Communication Management - David Therkelsen
    Internal Communication as a Function of Public Relations - Michael Board
    Public Relations Consultancies Practice - Dr. Jane Tonge
    A Managerial Perspective of Public Relations - Rob Brown
    Public Relations and the Internet: The Impact of the Social Web
    Strategic Issues Management - Jon Arthur
    The Importance of Reasoning
    PART THREE: PUBLIC RELATIONS AND SPECIALIST CONTEXTS
    Ethics and the Public Relations Management Process - Mel Powell
    Corporate Social Responsibility - Richard Warren
    Balancing Business and Social Priorities
    Public Relations and the Law - Anna Rodriguez
    Managing Your Way through the Maelstrom of Potential Legal Pitfalls
    Managing Global Public Relations - Robert Wakefield