The Zeronauts Breaking the Sustainability Barrier

"The Zeronauts demonstrates once again how John Elkington has become our most accurate and prescient oracle with respect to sustainability, restorative commerce, and environmental innovation. In his judicious and respectful writings, he uncovers vistas of opportunity for start-ups, corporations and governments, panoramas of brilliant ideas that will transform our lives." - Paul Hawken, author of The Ecology of Commerce, Natural Capitalism and Blessed Unrest, and the visionary entrepreneur who ignited Interface founder Ray Anderson's interest in zero

"The Zeronauts is a must read for the business minds of today and tomorrow." -Jochen Zeitz, Chairman of PUMA and Chief Sustainability Officer of PPR

"A pioneer within the sustainability movement, John Elkington continues to inspire us, shifting the spotlight from change-as-usual to breakthrough innovation" - David Blood, Senior Partner & Co-Founder, with Al Gore, of Generation Investment Management

"John Elkington is a one-man Tipping Point creator: what Malcolm Gladwell calls a maven, connector and salesman all rolled into one! The inventor of the triple bottom line and Cannibals with Forks has surpassed himself with The Zeronauts!" - David Grayson, Chair and Director of the Doughty Centre for Corporate Responsibility, Cranfield University, UK