Culturematic How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

"McCracken's lively exploration of how media experiments, rule breaking, and parody can expose culture and move it forward proves fascinating and provocative." -- "Publishers Weekly" "This book is for all businesses and is written to inspire new innovation and creativity." -- "T+D" magazine (American Society for Training & Development) "McCracken's point is that in the modern world it is almost impossible to know where the next big idea is coming from... But, thanks to social media and also to the fact that the world is in many ways a lot more homogenous than used to be the case, certain ideas, thoughts, programmes spread like wildfire." -- futureofbusiness.com "Grant McCracken introduces, in this thought-provoking book, the notion of the culturematic, a machine for making culture - otherwise described as an ingenuity engine... McCracken has interesting observations about how the growing inscrutability of the world haunts traditional producers of culture." -- "The Irish Times" "Worth the read if you're trying to create meaning and value in the world." -- LeadershipNow (leadershipnow.com) "Working in the digital culture industry, "Culturematic" is certainly inspirational. If nothing else, it's an excellent compendium of cultural artifacts that have touched the zeitgeist in the last few years." -- Social Media Group (socialmediagroup.com) "Engagingly written and accessible to both business and lay people, the book will have broad appeal to entrepreneurs, marketers, inventors, artists, and people looking for a creativity boost in their professional or personal lives." -- "Library Journal" "his book will definitely lead you to a greater appreciation of your own inner curiosities" -- Marketing Daily/MediaPost ADVANCE PRAISE for "Culturematic" "No one views American culture--nor discovers its meaning--in quite the way Grant McCracken does. With his sparkling "Culturematic" as your guide, go from consuming cult