Zitat
Named a Best Business Book for 2012 in "strategy+business" magazine "a must-read book..." -- TechCrunch "Doc Searls has written a very thoughtful book on the intention economy and the promises it holds for both vendors and customers." -- "Forbes" "Searls's vision raises provocative questions for companies and for marketers." -- "strategy+business" magazine magazine "This is a thoughtful, well researched book with a compelling thesis and call to action for marketers." -- Decision "a brilliant piece on free markets and the Internet" -- Linux Journal "Do yourself a favor. Read "The Intention Economy" by @dsearls. It's a very quick study in what VRM means for both brands and consumers." -- Business 2 Community (business2community.com) "The fine distinction between consumer and customer is at the heart of this insightful look at how some companies, like Trader Joe's, are moving in the direction of the "intention economy," where the desires and needs of individual customers primarily determine what the vendors offer." -- "Fort Worth Star Telegram" "it's fun, insightful reading for anyone interested in becoming "self-actualized, liberated customers." -- SocialMedia.biz "Finally a thoughtful, hype free book worth reading about digital marketing, the relationships we have with vendors, and a vision for a better future where we have greater control of our personal data." -- ZDNet ADVANCE PRAISE for "The Intention Economy" JP Rangaswami, Chief Scientist, salesforce.com--
"'Consumers have a right to exercise control over what personal data companies collect from them and how they use it.' That's the way the draft of the US Government's planned Privacy Bill of Rights begins. If you want to understand what this really means, then Doc's book is "the" place to start. In fact, if you want to understand anything about what's really happening with customers, this book is for you. An excellent read."
