Marketing 101 How Smart Schools Get and Keep Community Support

Chapter 1: The Stage Is Set for a New Way of Thinking
Chapter 2: The Problems and the Solution
Chapter 3: Education Has Customers, Too
Chapter 4: Doing Your Demographic Homework
Chapter 5: Developing Information Bases for Smart Schools
Chapter 6: Image Matters Whether We Like It or Not
Chapter 7: Your Public School Database Is a Marketing Gold Mine
Chapter 8: Using Program Evaluation as a Marketing Tool.
Chapter 9: Getting Your Message to the Public Through Marketing Communications
Chapter 10: Marketing Communications Strategies
Chapter 11: Passing a School Referendum: A Savvy Mix of Politics and Marketing
Chapter 12: Putting Marketing to Work in Smart Schools
Chapter 13 Appendix A: High School Student Attitude and Behavior Survey Tool