After the Media Culture and Identity in the 21st Century

'A timely, vital, and passionate challenge to the institutions of media teaching, this book argues that many tenets of cultural studies have all-too-often gone missing here. Focusing on today's media students and their favoured texts, technologies, and fandoms, the authors inspire a people-centred rather than text-centred approach. The end result? You might just think differently about media studies after After the Media.' - Matt Hills, Cardiff University, UK '...the content may be weighty and the arguments academic but it is also very readable, being enlivened with apt and entertaining quotations from both poets and theorists...what is most impressive is the mix of erudition and enthusiasm, the view of change as opportunity, as liberation not threat, the focus on people and students. That is what makes After the Media an inspirational book.' - Media Education Journal, Liz Roberts 'The book deconstructs systematically the major concepts usually taken for granted in media studies... After the Media is a mash up of both, theories and conditions, in one single volume. And this makes it recommendable for any reader who does not feel comfortable with the old theories of media literacy and media effects under the current conditions of remixed popular self-produced culturescapes - in particular, those who always wanted to know a little more about media culture and never dared to ask.' - International Journal of Media and Cultural Politics, Joan Ramon Rodriguez-Amat