Business in a Virtual World Exploiting Information for Competitive Advantage

'In a world increasingly absorbed by news of fresh internet start-ups and e-commerce initiatives, Czerniawska and Potter provide a timely reminder that the changes taking place in business go far beyone discovering new ways of retailing. The scale and accessibility of information now available means that those who find new ways of applying it - whether in strategy or in processes - will gain competitive advantage over those who are slow to understand the implications.' - The Antidote