Intangibles in Competition and Cooperation Euro-Asian Perspectives

'New realities require new rules of winning. Intangibles are at the heart of these new rules. The chapters in this book not only introduce, but offer great insight on the essence of intangibles. This book will be a foundation for managers working to increase market value and for scholars assessing the underlying theory of intangibles.' - Dave Ulrich, Professor of Business, University of Michigan

'This book provocatively identifies, analyses and signals the direction of business and governance at the crossroads. At the crossroads between the industrial revolution and the knowledge economy, ancient Asia still evolves with a promise other than unipolar expectations can resolve. The writers weave through culture, politics, economics and astute commerce into a compelling reading of business strategy that has been up to now ridiculously ignored. This book will shape new insights in business strategy and policy.' - Mohan R.Gurubatham, President, Akasha Networks, Kuala Lumpur

' The major merit of this book is to oppose to conventional wisdom, to provide an intellectual framework to understand contemporary Asian economies, and to show the relevance of this vision by a rich series of empirical studies. Any person interested in the future of Asian economies should read this book. He/she will find a clear stimulation to his/her own analysis.' - Robert Boyer, Research Director at CNRS, Paris

We have a chance to innovate a future that does not yet exist. However, it requires that we combine expertise on a stage that takes advantage of the value of competition and cooperation in ways that are unfamiliar. It will require courageous leadership, no doubt; and Banerjee and Richter provide a foundation for worldwide dialogue on the issues that will frame our future and the future of generations to come. - Debra M. Amidon, founder and president of ENTOVATION International Ltd and author of Innovation Strategy for the Knowledge Economy: The Ken Awakening

Given the IT Revolution currently altering the nature of economic transactions in the world economy, this book is particularly thought-provoking as we ponder on the implications of intangible assets in our increasingly globalized economy in which different cultures are compelled to interact with each other. - Terutomo Ozawa, Professor of Economics, Colorado State University