The Entrepreneurial Author: Achieving Success and Balance as a Writer in the Twenty-First Century?
Dedication
Foreword
Introduction: Why You Have to Be an Entrepreneurial Author
Chapter 1: The Goals
· The New American Dream: A Lot Better than the Old One
· The Goals of the Entrepreneurial Author: Relationships, Money, Time, Health, Fun, Longevity
· Measuring Success as an Entrepreneurial Author: Family, Community, Discovery, Recreation
· Integrating Your Business with Your Life: Doing it Right at the Start
· Maintaining Balance: Structuring Your Work and Your Time to Achieve Your Goals
· The Yardstick for Measuring Success: Big Profits Now, and Bigger Profits Later
· Sharing Your Profits Generously: Giving and Getting in the Coming Age
· Money in the Coming Millennium: Available in Many Forms, and Not All Can Fold
Chapter 2: The Setting
· Business in the New Millennium: One Millennium Tougher Than Before
· The Omnipotence of Tiny Details: How Overlooking Details Means Losing Customers
· Warm Relationships with Readers: Satisfying Them Beyond Their Expectations
· Close Relationship with Your Publisher: Realizing that You Are Partners
· Structuring Your Business: Allowing Yourself to Achieve Your Goals
· Structuring Your Time: Having Enough to Earn a Living and to Live
· Being as Flexible as You Have to Be: Because Quality Is Now Taken for Granted
Chapter 3: The Tools
· The Need to Focus: Starting at the Beginning and Never Stopping
· People—The Life Force of Any Business: Having the Talent to Hire the Right People
· Duplicating Yourself and Your Top People: Gaining the Precious Gifts of Freedom and Time
· Data—The Currency of the Twenty-First Century: Easier to Get than Ever if You Know where to Look
· Getting Cozy with Technology: Profiting from the Simplicity of the Highest of High-Tech
· Becoming a Global Presence: Knowing where to Go and what to Do when You Get There
· Modular Profit Alliances: Creating New Profit Centers without Investing in Them
Chapter 4: The Secrets
· Managing in the New Reality: The Key to Survival and Success
· Selling with the Secrets of Human Behavior: Leaning on Psychology to Help Everyone’s Dreams Come True
· Being Prepared for Change: Using the Inevitability of Change to Soar Ahead
· Marketing with Twenty-First Century Weapons: Bigger Bangs for Smaller Bucks
· Getting Interactive: Navigating the Internet for Profit
· Avoiding Becoming a Workaholic and Stress: Evolving Beyond the Bugaboos of the Bad Old Days
· Ten Pitfalls to Avoid in Your Quest: Knowing when Bigger Is Better and when Bigger Is Worse
· The Need for Passion: Feeling it for Every Aspect of Your Business
Chapter 5: The Next Steps
· Every Book You Write Is a Separate Enterprise—A Business of its Own
· Six Tactics of Thinking Like an Entrepreneurial Author
· The Entrepreneurial Author’s Ten Commandments.
· An Author’s Guide to an Industry on the Edge of Tomorrow
· Guerrilla Marketing for Writers
Bonus
· The Entrepreneurial Author Community