Creating and Delivering Your Value Proposition Managing Customer Experience for Profit

"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need." ("Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth and Cranfield BusinessSchools")
"Practical and pragmatic, this book will really help you create and build value for your clients." ("Sean Finnan, Managing Director, EDS UK and Ireland.")