PART ONE: THE KEY TO IT ALL
A Personal Approach
PART TWO: AN INTRODUCTION TO THE CORPORATE ENVIRONMENT
Why Companies Support University Research
Criteria for Selecting a Company
The Industrial Research Environment
Some Lessons in Corporate Politics
PART THREE: STRATEGIES FOR SUCCESS
Where to Find Corporate Contacts
How to Make a First Contact
Company Visits
Making the Deal (as Painless as Possible)
Are You a Special Case?
PART FOUR: PROGRAMMATIC APPROACHES
How to Organize University-Industry Programs
Effective Research PR
An Industry Relations Service for Faculty
A Chapter for Administrators
PART FIVE: PAST AND FUTURE
Ethical and Historical Perspectives
Looking Ahead