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Produktbild: Fox, S: The Mirror Makers

Fox, S: The Mirror Makers

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Beschreibung

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.

Beschreibung

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.

Rezension

"A fascinating account of what well may be this country's most characteristic institution."--Andrew Hacker, New York Times Book Review "Academic masterpiece."--Matthew Weiner, creator of Mad Men "You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880."--Publishers Weekly "I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly."--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding "Arguably the best general history of advertising."--New York Review of Books

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.07.1997

Verlag University Of Illinois Press
Seitenzahl

416

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.07.1997

Verlag University Of Illinois Press
Seitenzahl

416

Maße (L/B/H)

23,5/15,2/2,2 cm

Gewicht

567 g

Sprache

Englisch

ISBN

978-0-252-06659-7

Herstelleradresse

Mare Nostrum Group B.V.
Doelen 72
4831 GR Breda
NL
gpsr@mare-nostrum.co.uk

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  • Produktbild: Fox, S: The Mirror Makers