Mail Order Retailing in Britain A Business and Social History
-
- Englisch ausgewählt
267,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
27.01.2005
Verlag
Oxford AcademicSeitenzahl
260
Maße (L/B/H)
24/16,1/1,9 cm
Gewicht
611 g
Sprache
Englisch
ISBN
978-0-19-829650-8
neighborhoods, pubs, clubs and workplaces. Through this agency system mail order firms in Britain were able to tap social networks both to build a customer base, but also to obtain vital information on credit worthiness.
In this, the first comprehensive history of the British mail order industry, the authors combine business and social history to fully explain the features and workings of this industry. They show how British general mail order industry firms such as Kay and Co., Empire Stores, Littlewoods, and
Grattan grew from a range of businesses as diverse as watch sales or football pools. A range of business innovations and strategies were developed throughout the twentieth century, including technological development and labor process rationalization. Indeed, the sector was in the vanguard of many
aspects of change from supply chain logistics to computerization. The social and gender profile of the home shopper also changed markedly as the industry developed. These changes are charted, from the male-dominated origins of the industry to the growing influence of women both within the firm and,
more importantly, as the centre of the mail order market. The book also draws parallels and contrasts with the much more widely studied mail order industry of the United States.
The final section of the book examines the rise of internet shopping and the new challenges and opportunities itprovided for the mail order industry. Here the story is one of continuity and fracture as the established mail order companies struggle to adjust to a business environment which they had
partly created, but which also rested on a new range of core competencies and technolog
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