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Handbook of Relationship Marketing

209,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

22.12.1999

Herausgeber

Jagdish N. Sheth + weitere

Verlag

O'Reilly

Seitenzahl

680

Maße (L/B/H)

23,5/15,7/4,4 cm

Gewicht

1080 g

Sprache

Englisch

ISBN

978-0-7619-1810-3

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

22.12.1999

Herausgeber

Verlag

O'Reilly

Seitenzahl

680

Maße (L/B/H)

23,5/15,7/4,4 cm

Gewicht

1080 g

Sprache

Englisch

ISBN

978-0-7619-1810-3

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Handbook of Relationship Marketing
  • Produktbild: Handbook of Relationship Marketing
  • PART ONE: DOMAIN, EVOLUTION AND GROWTH OF RELATIONSHIP MARKETING: ALTERNATIVE PERSPECTIVES
    The Domain and Conceptual Foundations of Relationship Marketing - Atul Parvatiyar and Jagdish N Sheth
    Relationship Marketing - Adrian Payne
    The UK Perspective
    The IMP Perspective - H[accent]akan H[accent]akansson and Ivan Snehota
    Asset and Liability of Business Relationships
    Relationship Marketing - Christian Grönroos
    The Nordic School Perspective
    The Evolution of Relationship Marketing - Jagdish N Sheth and Atul Parvatiyar
    PART TWO: CONCEPTUAL AND THEORETICAL FOUNDATIONS OF RELATIONSHIP MARKETING
    Relationship Marketing of Services - Leonard L Berry
    Growing Interest, Emerging Perspectives
    Relationship Marketing in Consumer Markets - Jagdish N Sheth and Atul Parvatiyar
    Antecedents and Consequences
    Relationship Marketing and Distribution Channels - Barton A Weitz and Sandy D Jap
    An Integrated Model of Buyer-Seller Relationships - David T Wilson
    Strategic Alliances - P Rajan Vardarajan and Margaret H Cunningham
    A Synthesis of Conceptual Foundations
    Towards a Theory of Business Alliance Formation - Jagdish N Sheth and Atul Parvatiyar
    PART THREE: PARTNERING FOR RELATIONSHIP MARKETING
    Relationship Marketing in Mass Markets - C B Bhattacharya and Ruth N Bolton
    Membership Customers and Relationship Marketing - Thomas W Gruen
    Affinity Partnering - Vanitha Swaminathan and Srinivas K Reddy
    Conceptualization and Issues
    Relationship Marketing and Key Account Management - Joseph P Cannon and Narakesari Narayandas
    Horizontal Alliances for Relationship Marketing - David W Cravens and Karen S Cravens
    Supplier Partnering - John T Mentzer
    PART FOUR: ENABLERS OF RELATIONSHIP MARKETING
    Relationship Marketing and Marketing Strategy - Robert M Morgan
    The Evolution of Relationship Marketing Strategy within the Organization
    Organizing for Relationship Marketing - Ian Gordon
    Information Technology - Rajendra S Sisodia and David B Wolfe
    Its Role in Building, Maintaining and Enhancing Relationships
    Customer Profitability - Kaj Storbacka
    Analysis and Design Issues
    PART FIVE: TEACHING AND RESEARCH IMPLICATIONS OF RELATIONSHIP MARKETING
    Developing a Curriculum to Enhance Teaching of Relationship Marketing - Joseph P Cannon and Jagdish N Sheth
    Relationship Marketing - Jagdish N Sheth
    Paradigm Shift or Shaft?