• Produktbild: A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy
  • Produktbild: A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy

A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

17.09.2008

Verlag

Sage Publications

Seitenzahl

178

Maße (L/B/H)

19,8/12,9/1 cm

Gewicht

196 g

Sprache

Englisch

ISBN

978-1-4129-4787-9

Beschreibung

Rezension

'I love this book...it is novel, punchy and extremely well written. It takes the pomposity out of strategic management, showing that strategy is everywhere and can really help with the complicated jargon. A great read, buy it!' -
Cary L. Cooper, Professor of Organizational Psychology and Health
Lancaster University Management School

'If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessable, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy' -
André Spicer, Associate Professor of Organisation Studies
Warwick Business School

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

17.09.2008

Verlag

Sage Publications

Seitenzahl

178

Maße (L/B/H)

19,8/12,9/1 cm

Gewicht

196 g

Sprache

Englisch

ISBN

978-1-4129-4787-9

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7|99095|Erfurt|DE

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road|EC1Y 1SP|London|GB

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  • Produktbild: A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy
  • Produktbild: A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy
  • Once Upon A Time ...
    Chapter 1: Planning the Future in Turbulent Environments
    Chapter 2: Strategy = Understanding What's Outside the Firm
    Chapter 3: Strategy = Understanding What's Inside the Firm
    Chapter 4: Strategy Is Dead. Long Live Scenario Planning!
    Chapter 5: Strategy = Emergence and Rational Planning
    Chapter 6: Strategy Is What Strategists Do! Strategy as Practice
    Chapter 7: Gaps, Rhetoric and Realities
    In Conclusion...The Futures of Strategy