PART ONE: HISTORY, PHILOSOPHY OF PUBLIC OPINION AND PUBLIC OPINION RESEARCH
The Public and Public Opinion in Political Theories - Vincent Price
The Deliberating Public and Deliberative Polls - Peter Neijens
The News as a Reflection of Public Opinion - Thomas E. Patterson
Advocacy: Alternative Expressions of Public Opinion - Kurt Lang & Gladys Engel Lang
Studying Elites vs. Mass Opinion - Ursula Hoffmann-Lange
The Internet as a New Platform for Expressing Opinions and as a New Public Sphere - Bernhard Debatin
Popular Communication and Public Opinion - Debra Merskin & Jonathan David Tankel
The Historical Roots of Public Opinion Research - Anthony Oberschall
Mass-observation and Modern Public Opinion Research - Murray Goot
The Start of Modern Public Opinion Research - Hans L. Zetterberg
Public Opinion Research in Emerging Democracies - Robert Mattes
PART TWO: THEORIES OF PUBLIC OPINION FORMATION AND CHANGE - Penny S. Visser, Allyson Holbrook & Jon A. Krosnick
Knowledge and Attitudes
Conceptions of Attitudes and Opinions - Roger Tourangeau & Mirta Galešic
Theories on the Perception of Social Reality - William P. Eveland Carroll J. Glynn
Pluralistic Ignorance and Nonattitudes - Patricia Moy
Spiral of Silence Theory - Dietram A. Scheufele
Public Opinion and the Third-person Effect - Albert C. Gunther, Richard M. Perloff & Yariv Tsfati
Effects of the News Media on Public Opinion - Hans Mathias Kepplinger
Agenda-setting, Framing and Priming - Patrick Roessler
PART THREE: METHODOLOGY
The Methodological Strengths and Weaknesses of Survey Research - Herbert Weisberg
The Uses and Misuses of Polls - Michael W. Traugott
Face-to-face Surveys - Jennifer Dykema, Danna Basson & Nora Cate Schaeffer
Surveys by Telephone - Paul J. Lavrakas
Self-administered Paper Questionnaires - Don A. Dillman & Nicholas L. Parsons
Internet Surveys - Vasja Vehovar, Katja Lozar Manfreda & Gašper Koren
Different Survey Modes and International Comparisons - Yang-chih Fu & Yun-han Chu
Sampling - Colm O¿Muircheartaigh
Survey Non-response - Adam J. Berinsky
Split ballots as an Experimental Approach to Public Opinion Research - Thomas Petersen
Panel Surveys - Jochen Hansen
Focus Groups and Public Opinion - David L. Morgan & Collin E. Fellows
Content Analyses and Public Opinion Research - Winfried Schulz
Designing Reliable and valid Questionnaires - Kenneth A. Rasinski
The Psychology of Survey Response - Norbert Schwarz
The use of Scales in Surveys - Michael Häder
The use of Visual Materials in Surveys - Thomas Petersen
Validation Studies - Michael W. Traugott
Identifying Value Clusters in Societies - Hans L. Zetterberg
PART FOUR: THE SOCIAL AND POLITICAL ENVIRONMENT OF PUBLIC OPINION RESEARCH
The Legal Status of Public Opinion Research in the World - Wolfgang Donsbach & Uwe Hartung
Attitudes of the Public Towards Public Opinion Research and Polling - Anne Hildreth
Attitudes of Journalists Toward Public Opinion Research - David H. Weaver
Codes of Ethics and Standards in Survey Research - Tom W. Smith
Archiving Poll Data - Wolfgang Jagodzinski & Meinhard Moschner
The News Mediäs use of Opinion Polls - Frank Brettschneider
The use of Surveys by Governments and Politicians - Robert M. Eisinger
The use of Public Opinion Research in Propaganda - Michael Kunczik & Eva Johanna Schweitzer
The Effects of Published Polls on Citizens - Sibylle Hardmeier
PART FIVE: SPECIAL FIELDS OF APPLICATION
The use of Surveys as Legal Evidence - Anne Niedermann
Public Opinion and the Economy - Lutz M. Hagen
Marketing Research - Humphrey Taylor
Social Indicators and the Quality of Life - John P. Robinson, Kenneth C. Land & Steven Martin
Assessing Long-term Value Changes in Societies - Ottar Hellevik
Exit Polls and Pre-election Polls - Kathllen A. Frankovic
International Comparative Surveys - Marta Lagos
Their Purpose, Content and Methodological Challenges
The use of Voter Research in Campaigns - Fred Steeper
