Clear and to the Point 8 Psychological Principles for Compelling PowerPoint Presentations
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
48,99 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
13.08.2007
Abbildungen
15 colour illustrations and 112 black & white illustrations
Verlag
Oxford University PressSeitenzahl
236
Maße (L/B/H)
25,4/17,8/1,3 cm
Gewicht
453 g
Sprache
Englisch
ISBN
978-0-19-532069-5
True or False?
Most PowerPoint presentations are:
DTcompelling
DTilluminating
DTinformative
DTclear and to the point
Answer: False
Make a change following the principles of Stephen Kosslyn:
DTa world authority on the visual brain
DTa clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
Most PowerPoint presentations are:
DTcompelling
DTilluminating
DTinformative
DTclear and to the point
Answer: False
Make a change following the principles of Stephen Kosslyn:
DTa world authority on the visual brain
DTa clear and engaging writer
Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
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