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Produktbild: Show Me the Money

Show Me the Money How to Determine ROI in People, Projects, and Programs

31,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

13.05.2007

Verlag

MCGRAW-HILL Professional

Seitenzahl

288

Maße (L/B/H)

23,9/16,5/2,5 cm

Gewicht

581 g

Sprache

Englisch

ISBN

978-1-57675-399-6

Beschreibung

Rezension

Show Me the Money answers the accountability questions for any program, project, or meeting. [It] provides a comprehensive method for showing the monetary success of meetings or events or any program in any organization using concrete measures in terms that any businessperson can understand.
Deborah Sexton, President and CEO, Professional Convention Management Association

A great resource. Show Me the Money provides a clear understanding of how to forecast and measure the value of a project before it is developed and implemented.
Jan Dehesh, former Vice President/CIO Qualcomm, Inc., CEO, Dehesh International, Inc.

With a step-by-step approach to calculating ROI and examples drawn from various fields and industries, this book gives you the tools to confidently support and evaluate any marketing program with your top executives.
Paula Crerar, Vice President of Marketing, nTAG Interactive

"Provides practical guidance on a topic that many find as easy as rocket science to understand that is, showing the value in evaluation. You need this book!"
William J. Rothwell, Ph.D., SPHR, Professor, The Pennsylvania State University and President, Rothwell & Associates, Inc

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

13.05.2007

Verlag

MCGRAW-HILL Professional

Seitenzahl

288

Maße (L/B/H)

23,9/16,5/2,5 cm

Gewicht

581 g

Sprache

Englisch

ISBN

978-1-57675-399-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Show Me the Money
  • Introduction/PrefaceChapter 1. What's Different: The ChallengeChapter 2. The Starting Point: Defining the NeedChapter 3. Forecasting Value: In the BeginningChapter 4. Measuring Reaction and Perceived Value: The Consumer ViewpointChapter 5. Measuring Understanding and ConfidenceChapter 6. Measuring Application and Implementation and Their ValueChapter 7. Measuring Impact and ConsequencesChapter 8. Measuring the Hard-to-MeasureChapter 9. Converting Data to MoneyChapter 10. Valuing the Hard-to-ValueChapter 11. The Intangibles: Value without MoneyChapter 12. The ROI: The Ultimate ValueChapter 13. Communicating Value: Letting the Stakeholders KnowChapter 14. How to Make It Work: Sustaining the ProcessChapter 15. Case Studies