Influencer The Power to Change Anything
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
November 2007
Verlag
Mcgraw-Hill Publ.Comp.Seitenzahl
288
Maße (L/B/H)
23,7/16,4/3,4 cm
Gewicht
611 g
Sprache
Englisch
ISBN
978-0-07-148499-2
This book comes from the author team that brought you the perennial bestsellers"Crucial Conversations"and"Crucial Confrontations", which have more than one million copies in print worldwide. The authors have made 50 years of social science research accessible to the general reader, and go one step further by codifying exactly what is required to be an influencer in every situation. As leading expert change agents and communication gurus, the authors are sought after by the media for their expertise. They have been featured on national television including"Today"and CNN, and in national newspapers including"USA Today"and the"New York Times".Features focused, intensive study of hundreds of change gurus from around the world, from individuals in small communities to the father of cognitive psychology, Albert Bandura VitalSmarts has worked with more than 300 of the Fortune 500 companies in leadership and communication skills training and has taught more than two million people through their training, seminars, and conferences.From theNew York Timesbestselling authors ofCrucial Conversations. . .
Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer
Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors principles almost anyone can apply to change almost anything.
AN INSTANT CLASSIC! Whether you're leading change or changing your life, thisbook delivers. -Stephen R. Covey, author,The 7 Habits of Highly Effective People
Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer
Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors principles almost anyone can apply to change almost anything.
AN INSTANT CLASSIC! Whether you're leading change or changing your life, thisbook delivers. -Stephen R. Covey, author,The 7 Habits of Highly Effective People
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