Herd How to Change Mass Behaviour by Harnessing Our True Nature

"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium..." (The Guardian, March 2007)
 
"Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation" (Gulf Business, March 2007)
 
"...brain-stretching stuff, looking at economic patterns, investment history and behavioural psychology to help the reader become a shrewder investigator." (Securities and Investment Review, March 2007)
 
"It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct, November 2007)