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Produktbild: Trust and Reputation for Service-Oriented Environments

Trust and Reputation for Service-Oriented Environments Technologies for Building Business Intelligence and Consumer Confidence

169,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

23.06.2006

Verlag

John Wiley & Sons Inc

Seitenzahl

384

Maße (L/B/H)

25,5/17,7/3,2 cm

Gewicht

856 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-01547-6

Beschreibung

Rezension

"...a useful addition to the library of all those that work in electronic commerce, whether they are technologists or business professionals.

"...this book addresses important issues relative to the creation of confidence in both human/users (agents) and hardware/software systems (objects)." (Ubiquity, August 1, 2006)

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

23.06.2006

Verlag

John Wiley & Sons Inc

Seitenzahl

384

Maße (L/B/H)

25,5/17,7/3,2 cm

Gewicht

856 g

Auflage

1. Auflage

Sprache

Englisch

ISBN

978-0-470-01547-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Trust and Reputation for Service-Oriented Environments

  • Preface xvii
    Author Introduction xxi
    Acknowledgement xxiii

    1 Trust and Security in Service-oriented Environments 1
    1.1 Introduction 1
    1.2 Why Trust? 1
    1.3 Trust and Security 3
    1.4 Service-oriented Environment 6
    1.5 Agents in Service-oriented Environments 9
    1.6 Business in a Service-oriented Environment 11
    1.7 Infrastructure in Service-oriented Environments 13
    1.8 Technology in Service-oriented Environments 15
    1.9 Trust in Service-oriented Environments 22
    1.10 Chapter Summary 23

    2 Trust Concepts and Trust Model 25
    2.1 Introduction 25
    2.2 Trust Environments 25
    2.3 Trust Definitions in Literature 26
    2.4 Advanced Trust Concepts 27
    2.5 Trust Relationships 33
    2.6 Trust Relationship Diagram 35
    2.7 Trust Attributes and Methods 38
    2.8 Initiation of the Relationship 39
    2.9 The Trust Model 41
    2.10 Chapter Summary 41

    3 Trustworthiness 45
    3.1 Introduction 45
    3.2 Trustworthiness in Literature 45
    3.3 Advanced Trustworthiness Definition 46
    3.4 Seven Levels of the Trustworthiness 48
    3.5 Semantics Representation and Postulates for Trustworthiness Levels 52
    3.6 Trustworthiness Measure and Prediction 58
    3.7 Challenges in Trustworthiness Measure and Prediction 59
    3.8 Chapter Summary 61

    4 Trust Ontology for Service-Oriented Environment 65
    4.1 Introduction 65
    4.2 Ontology 66
    4.3 Hierarchy of Trust Concepts 71
    4.4 Hierarchy of Agents, Service and Product Concepts 71
    4.5 Hierarchy of Context and Association with Quality Assessment Criteria 74
    4.6 Agent Trust Ontology 76
    4.7 Service Trust Ontology 84
    4.8 Product Trust Ontology 96
    4.9 Trust Databases 102
    4.10 Summary 106

    5 The Fuzzy and Dynamic Nature of Trust 109
    5.1 Introduction 109
    5.2 Existing Literature 110
    5.3 Fuzzy and Dynamic Characteristics of Trust 110
    5.4 Endogenous and Exogenous Characteristics of Agents 118
    5.5 Reasoning the Fuzziness and Dynamism 122
    5.6 Managing the Fuzziness of Trust 126
    5.7 Managing the Dynamism of Trust 126
    5.8 Summary 128

    6 Trustworthiness Measure with CCCI 131
    6.1 Introduction 131
    6.2 Trustworthiness Measure Methodology 131
    6.3 CCCI Metrics 137
    6.4 The Commitment to the Criterion - Commitcriterion 140
    6.5 Clarity of a Criterion - Clearcriterion 142
    6.6 Influence of a Criterion - Infcriterion 145
    6.7 Correlation of Defined Quality - Corrqualities 148
    6.8 Trustworthiness Values and Corrqualities 151
    6.9 Summary 153

    7 Trustworthiness Systems 155
    7.1 Introduction 155
    7.2 Amazon's Trustworthiness Systems 155
    7.3 Yahoo's Trustworthiness Systems 158
    7.8 Review of Trustworthiness Systems 173
    7.9 CCCI for Trustworthiness of E-service 175
    7.10 Summary 181

    8 Reputation Concepts and the Reputation Model 183
    8.1 Introduction 183
    8.2 Reputation in Literature 184
    8.3 Advanced Reputation Concepts 184
    8.4 Reputation Relationship 191
    8.5 Recommendation Trust Relationship 194
    8.6 Third-party Trust Relationship 197
    8.7 Reputation Query Relationship 199
    8.8 Trustworthiness of Third-party Recommendation Agents 202
    8.9 Trustworthiness of the Opinion 209
    8.10 Reputation Model and Reputation Relationship Diagrams 214
    8.11 Conclusion 218

    9 Reputation Ontology 221
    9.1 Introduction 221
    9.2 Reputation Ontology 221
    9.3 Basic and Advanced Reputation Ontology 227
    9.4 Trustworthiness of Opinion Ontology 229
    9.5 Ontology for Reputation of an Agent 231
    9.6 Ontology for Reputation of Service 232
    9.7 Ontology for Reputation of a Product 232
    9.8 Reputation Databases 233
    9.9 Seven Levels of Reputation Measurement 235
    9.10 The Fuzzy Nature of Reputation 240
    9.11 The Dynamic Nature of Reputation 242
    9.12 Conclusion 244

    10 Reputation Calculation Methodologies 247
    10.1 Introduction 247
    10.2 Methods for Synthesising the Reputation from Recommendations 248
    10.3 Factors and Features that need to be Considered 248
    10.4 Deterministic Approach to Reputation Calculation 250
    10.5 Adjusting the Trustworthiness of Opinions 252
    10.6 Bayesian Approach 256
    10.7 Fuzzy System Approach 260
    10.8 Summary 264

    11 Reputation Systems 265
    11.1 Introduction 265
    11.2 Reshaping e-Business with Reputation Technology 265
    11.12 MovieLens Recommendation Systems 283
    11.13 Review of Reputation Systems 284
    11.14 Summary 285
    WEBSITES 285

    12 Trust and Reputation Prediction 287
    12.1 Introduction 287
    12.2 Considerations in Trustworthiness Prediction 287
    12.3 Example - Logistics Service 292
    12.4 Prediction Methods 297
    12.5 Exponential Smoothing 298
    12.6 Markov Approach Plus Trend and Seasonality 302
    12.7 Rejustification of Third-Party Recommender's Trust Value 306
    12.8 Summary 307

    13 Trust and Reputation Modeling 309
    13.1 Introduction 309
    13.2 Significance of Pictorial Modeling 309
    13.3 Notation Systems 311
    13.4 Trust Relationship Diagrams 314
    13.5 Trust Case Diagrams 316
    13.6 Trust Class Diagrams 321
    13.7 Trust Transition Diagrams 327
    13.8 Conclusion 330

    14 The Vision of Trust and Reputation Technology 333
    14.1 Introduction 333
    14.2 Business Intelligence 333
    14.3 Traditional IT and New-age Digital Ecosystems and Technology 336
    14.4 Trust and Reputation - An example of Digital Ecosystem and Technology 338
    14.5 Future Research and Development 342
    14.6 The Vision and Conclusion 343

    References 344
    Index 345