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Produktbild: Trade Show Management
- 12%

Trade Show Management Planning, Implementing and Controlling of Trade Shows, Conventions and Events.

12% sparen

269,99 € UVP 307,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.09.2005

Herausgeber

Manfred Kirchgeorg + weitere

Verlag

Betriebswirtschaftlicher Verlag Gabler

Seitenzahl

1138

Maße (L/B/H)

24,4/18,2/5,9 cm

Gewicht

2024 g

Auflage

2005

Sprache

Englisch

ISBN

978-3-409-14333-2

Beschreibung

Rezension

"Zudem werden erfolgreiche Messekonzepte in der Umsetzung vorgestellt." EuroCargo, 05/2004

"Ein praktisches Nachschlagewerk für Führungskräfte im Messewesen sowie in messenahen Servicebereichen." acquisa, 04/2004

"Einen umfassenden Überblick zu allen Bereichen des Messewesens (...)."
Impulse, 03/2004

"Wissenschaftler und Studierende erhalten einen fundierten und anwendungsorientierten Einblick." AUMA-Compact, 02/2004

"Dieses Handbuch liefert einen umfassenden Überblick über alle Bereiche des Messemanagement aus Sicht von Wissenschaftlern, Messeveranstaltern, Ausstellern, Verbänden und Messedienstleistern." Pharma Marketing Journal, 02/2004

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.09.2005

Herausgeber

Verlag

Betriebswirtschaftlicher Verlag Gabler

Seitenzahl

1138

Maße (L/B/H)

24,4/18,2/5,9 cm

Gewicht

2024 g

Auflage

2005

Sprache

Englisch

ISBN

978-3-409-14333-2

Herstelleradresse

Betriebswirtschaftlicher Verlag Dr. Th. Gabler
Abraham-Lincoln-Str. 46
65189 Wiesbaden
Deutschland
Email: gabler@abo-service.info
Url: www.gabler.de
Telephone: +49 611 78780
Fax: +49 611 7878420

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  • Produktbild: Trade Show Management
  • On the history of trade fairs in Germany and Europe.- History and evolution of trade show models.- Characteristics and forms of trade shows.- Trade shows as a live communication tool.- Trade shows as tools of regional and global marketing in politics.- Fairs as an instrument of economic and foreign policy.- The importance of associations and institutions in the trade fair industry.- Role of state and economy in trade fair activities.- The importance of trade fairs and conferences to the German venue.- Production and employment effects of trade fairs and exhibitions.- Functions of trade fair centres - the Stuttgart model.- Facility management in the trade show industry.- Minimum taxation: a competitive disadvantage for German trade shows?.- Trade shows in transition.- From trade show company to integrated communication service provider.- Privatising trade fair companies using various business models.- Structural adaptation - splitting business functions.- IPO of a trade fair organiser -case study of Fiera Milano.- Strategic market analysis as a trade fair organisation task.- Benchmarking in trade fair companies.- Analysis of exhibitors - an instrument of fair controlling.- Corporate principles as a strategic management tool.- Strategic trade show marketing.- Quality - an underrated success factor for trade fair companies.- Efficiency and cost management for exhibitors, visitors and exhibitions.- Trade fair companies' public relations and communication strategies.- How trade show companies can manage multipliers.- Managing advisory councils for trade show company success.- The significance of non-space products in the trade fair industry.- Re-launching a trade fair.- The impact of brand management on trade fairs.- Product development in the fair and exhibition sector.- Coalitions as challenges for strategic trade fair management.- Exhibition centres as operators of service networks.- Strategic collaboration with associations.- Strategic co-operations in cross-selling.- Representation networks as foreign sales channels.- Global players - strategies for internationalising.- The exportation of premium trade show brands.- Success factors for internationalising trade fair organisations.- Russia's trade show industry - central planning and perestroika.- Development of the trade fair industry in the Triad.- Trade fairs in the USA.- Messe Düsseldorf as a pioneer in China's growth market.- Trade fair trends in Asian countries.- Special aspects of trade fair management in India.- Strategic dialogue - a tool for managing international investments.- Efficient project and process management as a success factor.- Acquiring exhibitors - tools of the trade show organiser.- Visitor acquisition instruments.- Focus on the fair visitor.- Pricing of trade fair services.- The Internet as a trade fair sales and communication tool.- What makes trade show portals unique?.- Value-added for trade fairs and exhibitions through event combinations.- CRM - managing post-trade show relationships.- General data on project management and controlling corporations.- Managing the service quality of trade fairs.- Organisation of trade fair companies.- Training/further training for the trade fair and congress industry.- Personnel development in the trade show industry.- Exhibition booth personnel as the key to successful trade fairs.- Characteristics of congress centre management.- Management of experience-oriented conventions, conferences and seminars.- Mega-events.- Successfully bidding for and staging mega-events.- Evaluating the success of trade fair events.- Designing trade fair stands: Thoughts in three and four dimensions.- Trade fair catering.- Live Corn agencies and service providers.- Objectives and benefits of trade fair participation for firms and visitors.- Efficiently preparing and post-processing trade fair appearances.- Trade shows as networking platforms.- Trade fairs abroad - bringing success to German firms.- Show and exhibition management - staging the Ford car brand.- Motor shows as an integrated communications tool.- Trade shows as an brand management instrument in the B2B sector.- Outfit fairs - new millennium impact.- Security in Trade Fairs.- General References in Trade Show Management.