Ideawise How to Transform Your Ideas Into Tomorrow's Innovations
42,99 €
UVP
52,00 €
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
08.03.2002
Verlag
John Wiley & Sons IncSeitenzahl
240
Maße (L/B/H)
23,5/15,7/1,9 cm
Gewicht
548 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-0-471-12956-1
Innovation is easy when you're Ideawise
"Since marketing is basically a battle of ideas, coming up with a good one is paramount. In that respect, IdeaWise should help you enormously."
-Jack Trout, President, Trout & Partners Ltd.
author of Big Brands, Big Trouble: Lessons Learned the Hard Way
"Ideas and innovations are sometimes spontaneous, but more commonly they are the product of training and awareness. This practical book tells you how to turn your ideas into gold."
-Richard D. Lamm, three-term Governor of Colorado
"Ideas are one of the key currencies of marketing. IdeaWise, quite simply, will help marketers, big and small, produce more and better actionable ideas."
-Bill Duggan, Adjunct Associate Professor, New York University, Stern School of Business
"New ideas are all around us- a very simple (yet universally misunderstood) premise from this refreshingly irreverent and eminently practical guide to the ideation process. IdeaWise is essential reading for today's marketing professional."
-William McDaniel, Director, Public Affairs, ALSTOM Inc.
"IdeaWise should be required reading for every manager in America. It will save your company thousands of dollars in consultants' fees and help you create a stream of revenue of millions of dollars from the new products and services you will develop."
-Jack McConnell, MD, former Johnson & Johnson executive founder, Volunteers in Medicine Clinic
"It's very tough for any organization to come up with really new and different ideas that can actually be implemented. This is the first book that actually tells you how to do it-from A to Z."
-Andrew Garvin, President, Find/SVP, Inc.
"Rivkin and Seitel have written an innovative book, crammed with example after example to get your thinking started."
-John Horty, Chairman, National Council of Community Hospitals
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice