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Cambridge OCR A Level Business Student Book

Aus der Reihe ASAL Business for OCR

42,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

ISBN

978-1-00-981864-3

Erscheinungsdatum

31.08.2026

Bundesländer

Baden-Württemberg + weitere

Einband

Taschenbuch

Verlag

Cambridge Academic

Seitenzahl

616

Sprache

Englisch

Beschreibung

Produktdetails

ISBN

978-1-00-981864-3

Erscheinungsdatum

31.08.2026

Bundesländer

  • Baden-Württemberg
  • Bayern
  • Berlin
  • Brandenburg
  • Bremen
  • Hamburg
  • Hessen
  • Mecklenburg-Vorpommern
  • Niedersachsen
  • Nordrhein-Westfalen
  • Rheinland-Pfalz
  • Saarland
  • Sachsen
  • Sachsen-Anhalt
  • Schleswig-Holstein
  • Thüringen

Einband

Taschenbuch

Verlag

Cambridge Academic

Seitenzahl

616

Sprache

Englisch

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Cambridge OCR A Level Business Student Book

  • Acknowledgements; Introduction; About the authors; How to use this book; Command words; Business activity, marketing and people; 1. Business activity; 1.1 What is business activity?; 1.2 Business structure; 1.3 Stakeholders; 1.4 Business size and growth; 1.5 Scale of operations; 1.6 Customer journey; 2. Marketing; 2.1 What is marketing?; 2.2 Identifying and anticipating customer needs; 2.3 Targeting customers; 2.4 The marketing mix; 2.5 Sales forecasting; 2.6 Technology in marketing; 2.7 Measuring marketing performance; 3. People; 3.1 What is human resource management (HRM)?; 3.2 Organisational design; 3.3 Motivation; 3.4 Leadership; 3.5 Employer/employee relations; 3.6 Recruitment and selection; 3.7 Training and development; 3.8 Measuring human resource performance; Paper 1 practice questions; Operations, finance and external influences; 4. Operations; 4.1 What is operations?; 4.2 Productivity; 4.3 Quality; 4.4 Managing capacity; 4.5 Inventory; 4.6 Supply chain management and logistics; 4.7 Measuring operational performance; 5. Finance; 5.1 What is finance?; 5.2 Costs, revenue, profit and loss; 5.3 Budgeting; 5.4 Cash flow forecasting and liquidity; 5.5 Sources of finance; 5.6 Financial statements; 5.7 Measuring financial performance; 6. External influences; 6.1 What is the market?; 6.2 The global market; 6.3 Political, economic, social and technological influences; Paper 2 practice questions; 7. Strategy, risk and managing change; 7.1 Business planning; 7.2 Business strategy; 7.3 Strategic decision making and implementation; 7.4 Investment decisions; 7.5 Managing risk; 7.6 Change management; 7.7 Ethical, legal, environmental and sustainability issues; Paper 3 practice questions; Glossary; Index