>> Geschenke finden, die Weihnachten besonders machen.

UX Strategy

How to Devise Innovative Digital Products that People Want

How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.
With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.
With this book, UX designers, product stakeholders, and startup founders will learn how to:
Conduct a competitive analysis on the online marketplace
Perform guerilla user research for your MVP
Scope a product's feature set using a feature value matrix
Design for conversion and develop a funnel matrix for understanding customer acquisition
Extract innovative online opportunities from market research
Validate customer research with continuous feedback loops
Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy
Portrait

Jaime Levy runs a UX strategy practice in Los Angeles called JLR Interactive. Her practice caters to clients who get "Lean" and want to leverage an innovative UX strategy to transform their business concepts into sustainable online products. Current/past clients include startups (TradeYa, iTivityKids, Omhu), ad/interactive agencies (Razorfish, CP+B, TBWA\Chiat\Day) and big corporations (Cisco Systems, Sony). My greatest strength is her combined knowledge of both business strategy and user experience design. She has been a part-time college professor and guest lecturer at numerous universities, including NYU ITP, Harvard Business School, USC, and Art Center of Pasadena. For the last three years she has taught an always-sold-out user experience design course at UCLA Extension. She has spoken at numerous conferences including MacWorld (as a keynote), SXSW Interactive, and the How Design Conference.

… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband Taschenbuch
Seitenzahl 312
Erscheinungsdatum 26.05.2015
Sprache Englisch
ISBN 978-1-4493-7286-6
Verlag O'Reilly Media, Inc, USA
Maße (L/B/H) 228/151/22 mm
Gewicht 462
Abbildungen colour illustrations
Buch (Taschenbuch, Englisch)
31,99
inkl. gesetzl. MwSt.
Versandfertig in 1 - 2 Wochen
Versandkostenfrei
In den Warenkorb
Filialabholung

Versandkostenfrei

Andere Kunden interessierten sich auch für

  • 44809318
    Lean UX
    von Jeff Gothelf
    Buch (gebundene Ausgabe)
    24,99
  • 38396804
    About Face
    von Alan Cooper
    Buch (Taschenbuch)
    46,99
  • 36422610
    Don't Make Me Think
    von Steve Krug
    Buch (Taschenbuch)
    72,00
  • 40103309
    Graphic Design Visionaries
    von Caroline Roberts
    Buch (Taschenbuch)
    24,99
  • 13138998
    Zag
    von Marty Neumeier
    Buch (Taschenbuch)
    31,99
  • 29406691
    Professional JavaScript for Web Developers
    von Nicholas C. Zakas
    Buch (Taschenbuch)
    39,99
  • 30216487
    Hartson, R: UX Book
    von Rex Hartson
    Buch (gebundene Ausgabe)
    84,99
  • 42036813
    Branded Interactions: Creating the Digital Experience
    von Marco Spies
    Buch (gebundene Ausgabe)
    45,99
  • 43011490
    The Joy of UX
    von David Platt
    Buch (Taschenbuch)
    42,99
  • 45493530
    Designing Voice User Interfaces
    von Cathy Pearl
    Buch (Taschenbuch)
    24,99

Kundenbewertungen


Es wurden noch keine Bewertungen geschrieben.

Wird oft zusammen gekauft

UX Strategy - Jaime Levy

UX Strategy

von Jaime Levy

Buch (Taschenbuch, Englisch)
31,99
+
=
Information Architecture for the World Wide Web - Louis Rosenfeld, Peter Morville, Jorge S. Arango

Information Architecture for the World Wide Web

von Louis Rosenfeld

Buch (Taschenbuch)
37,99
+
=

für

69,98

inkl. gesetzl. MwSt.

Alle kaufen