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UX Strategy

How to Devise Innovative Digital Products that People Want

How do you bridge the large knowledge gap between user experience design and business strategy? This practical book introduces lightweight strategy tools and techniques that will help both your design team and your client come to a shared understanding of the digital product you want to build.

With this step-by-step guide, you'll learn how to achieve online success by focusing on customer discovery techniques and disruptive innovation that offers more value than existing market alternatives. You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.

With this book, UX designers, product stakeholders, and startup founders will learn how to:
Conduct a competitive analysis on the online marketplace
Perform guerilla user research for your MVP
Scope a product's feature set using a feature value matrix
Design for conversion and develop a funnel matrix for understanding customer acquisition
Extract innovative online opportunities from market research
Validate customer research with continuous feedback loops
Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy

Jaime Levy runs a UX strategy practice in Los Angeles called JLR Interactive. Her practice caters to clients who get "Lean" and want to leverage an innovative UX strategy to transform their business concepts into sustainable online products. Current/past clients include startups (TradeYa, iTivityKids, Omhu), ad/interactive agencies (Razorfish, CP+B, TBWA\Chiat\Day) and big corporations (Cisco Systems, Sony). My greatest strength is her combined knowledge of both business strategy and user experience design. She has been a part-time college professor and guest lecturer at numerous universities, including NYU ITP, Harvard Business School, USC, and Art Center of Pasadena. For the last three years she has taught an always-sold-out user experience design course at UCLA Extension. She has spoken at numerous conferences including MacWorld (as a keynote), SXSW Interactive, and the How Design Conference.

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Einband Taschenbuch
Seitenzahl 312
Erscheinungsdatum 26.05.2015
Sprache Englisch
ISBN 978-1-4493-7286-6
Verlag O'Reilly Media, Inc, USA
Maße (L/B/H) 22,8/15,1/2,2 cm
Gewicht 444 g
Abbildungen colour illustrations
Buch (Taschenbuch, Englisch)
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