The variety of media platforms available makes it difficult for would-be journalists to understand the requirements of each medium. This book is an accessible, clearly structured guide to different language conventions. It clearly explains the different styles and issues involved with each platform, covering theory as well as practice.
Michael Higgins is Director of the Journalism and Creative Writing programme at the University of Strathclyde, UK. He has written articles for Discourse Society and Journalism: Theory, Practice Criticism, and is author of the book Media and Their Publics (Open University Press, 2008). He is also co-editor of the Cambridge Companion to Modern British Culture (2010). Angela Smith is Senior Lecturer at the University of Sunderland, UK. She has written numerous articles and book chapters on media discourses, gender, the portrayal of immigrants, and the representation of politicians. She is also a contributor to the Encyclopaedia of Journalism (Sage, 2009).