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The Best Digital Marketing Campaigns in the World II

Mastering the Art of Customer Engagement

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.
Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Portrait
Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK´s leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.
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Einband Taschenbuch
Seitenzahl 240
Erscheinungsdatum 01.03.2014
Sprache Englisch
ISBN 978-0-7494-6968-9
Verlag Kogan Page
Maße (L/B/H) 234/156/14 mm
Gewicht 409
Buch (Taschenbuch, Englisch)
29,99
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