Thank You for Arguing

What Cicero, Shakespeare and the Simpsons Can Teach Us About the Art of Persuasion

THE NEW YORK TIMES BESTSELLER
Your ultimate guide to the art of winning arguments, in a brand new edition
Everyone is always trying to persuade us of something: politicians, advertising, the media, and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. With all the wisdom of the ages, from classical oratory to contemporary politics and pop-culture, Thank You For Arguing shows you how to win more than your fair share of arguments, as well as: How to shine at work, avoid speeding tickets, and outwit argumentative partners
Cicero's secrets to moving an audience, Donald Trump's savvy speechmaking, the art of giving a TED talk
Tactics like Setting Your Goals, Making Them Like You, Gaining the High Ground
Defuse an angry accuser and benefit from your own mistakes
The art of rhetoric, from eloquence and friendship to wit and irrefutable logic
Written by one of today's most popular online language experts, Thank You For Arguing is brimming with time-tested rhetorical tips and persuasion techniques that will change your life. And that's not hyperbole.
Rezension
An excellent book about how to win arguments, full of brilliant examples ... sharp and well-argued Evening Standard
Portrait
Jay Heinrichs is the bestselling author of Thank You for Arguing. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA, and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.
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Einband Taschenbuch
Seitenzahl 480
Erscheinungsdatum 06.07.2017
Sprache Englisch
ISBN 978-0-14-198616-6
Verlag Penguin Books Ltd
Maße (L/B/H) 19,8/12,8/2,5 cm
Gewicht 329 g
Auflage 2nd edition
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9,99
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