Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level. Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational business book that will help every reader achieve their own dreams.
Sir Richard Branson ist Gründer und Vorstandsvorsitzender der Virgin Group. Im Jahr 2006 spendete Branson alle kommenden Gewinne aus Virgins Transportgeschäft an Initiativen für Erneuerbare Energien. Er lebt auf seiner Privatinsel Necker Island, die zur Gruppe der British Virgin Islands gehört.