In weniger als einer Minute mit dem Lesen beginnen. Sie haben noch keinen tolino eReader?

Key Account Management in Pharma

KAM in Pharma 3.0

Key Account Management is a major issue in the pharmaceutical industry. This topic is driving pharma companies and their professionals since it is an essential approach when it comes to renovating and updating the sales model of the past.
The contribution of the pharmaceutical industry to prolonged, healthier life and the reduction of infant mortality undoubtedly remarkable. It positively affects people around the globe.
It might be a good point in time and a valuable idea to alter the business model from simply selling drugs to actively participate and contribute to healthcare. There evidently is no other instance, storing more knowledge and expertise around specific disease than the pharmaceutical industry. However, this treasure often slumbers in research and medical departments. Key Account Management needs cross-functional collaboration. More value, something beyond the pill, is needed, expected, and demanded from healthcare providers.
In a globalized world, with universal access to information, the variations of markets, determined by political will, the design of healthcare and regulatory interventions are getting less important. One of the smallest common denominators is that many HCPs and other players are readily waiting for pharma to play a more active role in the provision of healthcare, share their wealth of expertise and provide appropriate medication.
This first edition of the probably first ever textbook on Pharma Key Account Management is meant to provide a basis for discussion between professionals.
… weiterlesen

Beschreibung

Produktdetails


Format ePUB i
Kopierschutz Ja
Seitenzahl 264 (Printausgabe)
Erscheinungsdatum 02.01.2018
Sprache Englisch
EAN 9783738684216
Verlag Books on Demand
Dateigröße 4273 KB
eBook
19,99
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Per E-Mail verschenken i

Andere Kunden interessierten sich auch für

  • Pharma Key Account Management
    von Hanno Wolfram, Rainer Seiler
    eBook
    24,99
  • Langzeitbelichtung
    von Ronny Behnert
    eBook
    24,99
  • The President is Missing
    von President Bill Clinton, James Patterson
    eBook
    12,99
  • Still Me
    von Jojo Moyes
    eBook
    11,99
  • The Kissing Booth
    von Beth Reekles
    eBook
    3,99
  • The Man Who Didn't Call
    von Rosie Walsh
    eBook
    1,99
  • Bride in Trouble (Bay of Islands Brides, #1)
    von Serenity Woods
    eBook
    0,00
  • The Punishment She Deserves
    von Elizabeth George
    eBook
    10,99
  • My Not So Perfect Life
    von Sophie Kinsella
    (6)
    eBook
    6,99
  • Anal Obsession: Anal Addict Volumes 1-6
    von Alex Hunter
    eBook
    0,00

Kundenbewertungen

Es wurden noch keine Bewertungen geschrieben.