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A Joosr Guide to... Purple Cow by Seth Godin

Transform Your Business by Being Remarkable

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The marketing world isn't what it used to be. Simply creating a good product isn't enough, and standard advertisements now just get lost amongst all the others. To get people's attention and be truly successful, you've got to stand out and get noticed-just like a purple cow.

Most of us wouldn't stop and stare at something mundane, like a herd of cows. But if one of those cows happened to be bright purple, it would draw attention far and wide. As an introduction to the modern marketing world, Purple Cow works on exactly that principle, teaching you how to create and market an extraordinary product that stands out from its ordinary competitors.

You will learn:

· That your best potential customers should be seeking you out, and not the other way around
· Why catering your products and ads to the majority is the worst thing you can do
· How to expand your business once you've created a successful product.
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Beschreibung

Produktdetails


Format ePUB i
Kopierschutz Ja
Seitenzahl 112 (Printausgabe)
Erscheinungsdatum 26.02.2016
Sprache Englisch
EAN 9781785672644
Verlag Joosr Ltd
eBook
2,99
inkl. gesetzl. MwSt.
Sofort per Download lieferbar
In der Cloud verfügbar
Per E-Mail verschenken i

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