>> Jetzt Bestseller made in Austria entdecken

Shoe Dog: A Memoir by the Creator of Nike

A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.
Portrait
One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004 and as board chairman through 2016. He lives in Oregon with his wife, Penny.
… weiterlesen
In den Warenkorb
Filialabholung

Versandkostenfrei

Beschreibung

Produktdetails


Einband gebundene Ausgabe
Seitenzahl 400
Erscheinungsdatum 26.04.2016
Sprache Englisch
ISBN 978-1-5011-3591-0
Verlag Scribner Macmillan
Maße (L/B/H) 23,6/15,6/1,7 cm
Gewicht 610 g
Buch (gebundene Ausgabe, Englisch)
24,99
inkl. gesetzl. MwSt. zzgl. Versandkosten
Versandfertig innerhalb 48 Stunden
Kostenlose Lieferung ab 30 Einkaufwert
Versandkostenfrei für Bonuscard-Kunden
In den Warenkorb
Filialabholung

Versandkostenfrei

Ihr Feedback zur Seite
Haben Sie alle relevanten Informationen erhalten?
Vielen Dank für Ihr Feedback!
Entschuldigung, beim Absenden Ihres Feedbacks ist ein Fehler passiert. Bitte versuchen Sie es erneut.

Wird oft zusammen gekauft

Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike

von Phil Knight
Buch (gebundene Ausgabe)
24,99
+
=
Stowasser - Neubearbeitung / Lateinisch-deutsches Schulwörterbuch

Stowasser - Neubearbeitung / Lateinisch-deutsches Schulwörterbuch

von Barbara Dowlasz, Walter Freinbichler, Renate Glas, Michael Huber, Rainer Kurz
Schulbuch (gebundene Ausgabe)
23,70
+
=

für

48,69

inkl. gesetzl. MwSt.

Alle kaufen

Kundenbewertungen

Es wurden noch keine Bewertungen geschrieben.