Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.
George Lakoff is Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California, Berkeley. He is the author of the
New York Times bestseller
Don't Think of an Elephant!, among other works, and is America’s leading expert on the framing of political ideas.
Elisabeth Wehling is a political strategist and author working in the U.S. and Europe. She is doing research in Linguistics at the University of California, Berkeley, on how politics is understood both in America and Europe.